Sapphire Careers

Based: Sapphire HQ London - City

Reports to: Marketing Manager

Start Date: ASAP

Apply for this job: recruitment@sapphiresystems.co.uk

Job Purpose:

To exploit the internet and new media technologies to maximise Sapphire’s lead generation activities.

Key Responsibilities:

	Assist in the development of lead generation programs in conjunction with the direct sales teams - including e-mail blasts, webcasts and events
	Develop, design and manage content for websites, microsites and intranet.
	Drive forward all e-marketing communications.
	Create and manage digital marketing campaigns, including online advertising, web conferencing, blogs and social media.
	Design marketing communication materials from concept to production, including literature, online and e-marketing promotions
	Manage, maintain and optimise PPC campaigns.
	Ensure web-analytics for all activities and internet presence are continuously reviewed and improved.
	Benchmark external websites and other e-media activities and recommend improvements.
	Improve the understanding of online technology internally by showing tangible results and ROI.
	Making sure that all online and offline activity is consistent and complementary.
	Preparing and managing Search Engine Optimisation and Search Engine Marketing plans to increase visitor traffic via natural search.
	Ensure compliance with relevant legislation.
	Present business cases to secure budgets and project approval.
	Ensure the telemarketing team promptly and efficiently follow up all website leads and queries.

Key Personal Attributes:

	Positive and proactive attitude
	Good prioritisation and time-management skills
	Excellent attention to detail
	Ability to work cooperatively and effectively as part of a team.
	Excellent communication skills - written and spoken English

Experience:

	Good understanding of online technologies from both a hands-on and strategic point of view.
	Strong copywriting skills, with practical experience of writing for the web.
	Proven e-mail marketing skills.
	Experience of planning and managing pay-per-click campaigns and a working knowledge of SEO.
	Excellent commercial acumen and relationship-building skills.
	The ability to deliver projects and results within set timescales.
	Web content management and design skills
	An understanding of online metrics and web analytics including Google.
	Good knowledge of FrontPage, Illustrator, Dreamweaver, HTML, CSS and Photoshop is preferred but not essential.

WHY WORK FOR SAPPHIRE:

Find out more about working at Sapphire.

RECRUITMENT POLICY:

Recruitment Policy - Read about Sapphire's approach to recruitment.